What is Technical SEO?

Technical SEO refers to the technical aspects of search engine optimization that focus on how search engines crawl, index, and evaluate a website. It covers crawling & indexing, site speed, content architecture, schema markup, canonicalization, and hreflang for international websites.

What topics are covered in this LinkedIn Learning Technical SEO course?

The course covers 5 main modules: (1) Technical SEO Basics — why technical SEO matters and tools including crawler, website inspector, and speed testing; (2) Crawling the Website — interpreting crawl results, robots.txt, and log file analysis; (3) Website Speed — Core Web Vitals (LCP, FID, CLS), reading speed reports, and prioritizing fixes; (4) Architecture & Schema — site architecture, internal linking, redirect strategy, and schema markup with JSON-LD; (5) Additional Concerns — canonicalization, hreflang, image optimization, and on-site video best practices.

Why is Technical SEO important for Google rankings?

Technical SEO is the foundation of any SEO strategy. Without solid technical implementation, even great content may not be properly crawled or understood by Google. Core Web Vitals (LCP, FID, CLS) became an official part of Google's ranking algorithm in May 2021, making site performance and user experience increasingly critical for search visibility.

What is the difference between a 301 and a 302 redirect in SEO?

A 301 redirect is a permanent redirect, signaling to search engines that the page has moved permanently to a new URL. It passes link equity to the new URL. A 302 redirect is temporary and tells search engines the original URL may return. In most SEO contexts, a 301 redirect is the correct choice. 302 redirects are appropriate for seasonal promotions or temporary content changes.

Completed · LinkedIn Learning

Dwi Yanti
Technical SEO
Certification

Technical SEO is where search rankings are won or lost before a single word of content is written. This course builds the complete technical foundation — from how search engine bots crawl a website to why Core Web Vitals directly impact organic visibility. Every lesson in this certification directly informs how Dwi Yanti work as a Technical SEO Specialist.

Course Modules & What Dwi Yanti Learned

Introduction: Why Technical SEO is the Starting Point

Great content alone is not enough. Dana DiTomaso opens this course with a clear argument: technical SEO is where every SEO project should begin — not as an afterthought, but as the prerequisite to everything else. Without a technically sound website, no amount of link building or content optimization will fully compensate. This module sets the tone and establishes the mindset required for rigorous technical work.

SEO Fundamentals Search Engine Behavior HTML & CSS Basics

Technical SEO Basics: Tools That Mirror How Google Sees Your Site

Technical SEO is ultimately about seeing your website through the eyes of a search engine robot. This module introduces the three essential tool categories: website crawlers that replicate bot behavior (Screaming Frog, Sitebulb, DeepCrawl), Chrome DevTools as a real-time website inspector, and speed testing tools including Google PageSpeed Insights, GTmetrix, and Lighthouse. Each tool surfaces a different layer of technical truth — and knowing which to reach for, and when, is a skill in itself. A key takeaway: run any site through multiple crawlers to catch issues any single tool might miss.

Screaming Frog Sitebulb DeepCrawl Chrome DevTools PageSpeed Insights GTmetrix Lighthouse

Crawling the Website: robots.txt, Log Files & Interpreting Crawler Output

A crawl is the most direct audit a website can undergo. This module covers how to read and critically interpret crawler output — not every flagged issue demands immediate action, and distinguishing signal from noise is essential. The robots.txt file is examined in depth: its syntax, disallow/allow directives, wildcard patterns, crawl-delay, and its role as a guideline rather than a rule. The module closes with log file analysis — how to parse server logs to understand exactly which pages Googlebot is visiting, how often, and whether it's getting trapped in spider traps or wasting crawl budget on low-value URLs.

robots.txt Crawl Budget Log File Analysis Spider Traps Crawl Prioritization Index Coverage

Website Speed: Core Web Vitals, Speed Reports & Prioritizing Fixes

Google's Core Web Vitals became an official ranking signal in May 2021. This module breaks down all three metrics in practical, actionable detail. LCP (Largest Contentful Paint) — the moment the primary visible content loads, target under 2.5s. FID (First Input Delay) — how quickly the browser responds to a user's first interaction, target under 100ms. CLS (Cumulative Layout Shift) — visual stability as elements load, target under 0.1. The module also teaches how to read a waterfall chart in GTmetrix to trace exactly where loading bottlenecks occur, and how to use a three-question framework (impact on vitals / available resources / time to implement) to prioritize speed fixes intelligently rather than randomly.

Core Web Vitals LCP · FID · CLS Waterfall Analysis Render-Blocking Resources Lazy Loading JavaScript Optimization Google Search Console

Architecture & Schema: Site Structure, Internal Linking, Redirects & Structured Data

Good website architecture serves two masters simultaneously: human visitors finding what they need, and search engine robots understanding the topical hierarchy of a site. This module covers the pyramid model of site architecture, where the homepage sits at the apex and subfolder depth signals content importance. Internal linking strategy is examined as one of the highest-ROI technical fixes — relatively low effort, no developer required, yet it directly influences which pages accumulate link equity and rank. The redirect decision framework (301 vs 302, avoiding redirect chains, when not to redirect) provides a clear mental model. The module concludes with a thorough introduction to schema markup via JSON-LD — how structured data communicates meaning to search engines, which schema types Google actively supports, and how to test and validate implementations before deployment.

Site Architecture Internal Linking 301 Redirect 302 Redirect Redirect Chains JSON-LD Schema Markup Structured Data Schema.org Breadcrumb Schema

Additional Technical SEO: Canonicalization, Hreflang, Images & Video

The final module addresses four areas that are often underestimated but carry significant SEO weight. Canonicalization — every page should have a canonical tag pointing to itself; filter URLs and paginated content without canonicals silently accumulate duplicate content issues. Hreflang — for multi-language and multi-region websites, correctly implemented hreflang tags prevent duplicate content penalties and ensure the right page variant surfaces for the right audience. Image optimization — beyond alt text, the focus is on responsive images using srcset, correct sizing at upload, compression, and image sitemaps for image search visibility. Video SEO — transcripts as primary SEO content, captions for accessibility, video schema markup, video sitemaps, and the speed impact of auto-playing embeds.

Canonical Tags Duplicate Content Hreflang Tags International SEO Image Alt Text srcset / Responsive Images Image Sitemap Video Transcripts Video Schema

Key Takeaways & Dwi Yanti Practical Application

Core Web Vitals

Speed Is a Hard Ranking Signal

LCP, FID, and CLS are not soft guidelines — they are official Google ranking factors. Understanding their specific thresholds, root causes, and waterfall-level diagnostics directly shapes how I approach every site performance audit.

Crawl Budget

Not Every Page Deserves to Be Crawled

robots.txt, canonical tags, and log file analysis form a trifecta for ensuring Googlebot spends its crawl budget on pages that actually matter — not on filter parameters, session IDs, or administrative paths.

Architecture

Flat Structure Is an Invisible Penalty

A flat URL structure presents every page as equally important. A pyramid structure with logical subfolder depth and deliberate internal linking signals content hierarchy — and that signal directly influences which pages accumulate ranking authority.

Structured Data

Schema Is How Search Engines Read Intent

JSON-LD structured data translates on-page content into a language search engines process with certainty. From Article to FAQPage to BreadcrumbList — correct schema implementation strengthens entity understanding and supports rich result eligibility.

Canonicalization

Every Page Needs a Canonical — Including Itself

Canonical tags are not just for duplicate content cleanup. Self-referencing canonicals on every page, combined with correct handling of filter URLs and paginated content, prevent a slow accumulation of indexation errors that silently dilute ranking signals.

Prioritization

The Best Fix Is One That Gets Implemented

Technical SEO recommendations only create value when they get executed. Scoring fixes by their impact on web vitals, resource availability, and implementation effort turns an overwhelming audit list into a focused, actionable plan developers will actually act on.

Dwi Yanti Full Course Curriculum

#	Lesson	Status
Introduction
01	Drive site traffic using technical SEO	Done
02	What you should know	Done
1 · Technical SEO Basics
03	Why technical SEO is important	Done
04	Technical SEO tools: Website crawler	Done
05	Technical SEO tools: Website inspector	Done
06	Technical SEO tools: Speed testing	Done
2 · Crawling the Website
07	Interpret what the crawler is telling you	Done
08	The role of robots.txt files	Done
09	When website log files can be useful	Done
3 · Website Speed
10	What are Google's Core Web Vitals?	Done
11	How to understand a website speed report	Done
12	Prioritizing speed problems	Done
4 · Architecture and Schema
13	Best practices for website architecture	Done
14	The importance of an internal linking strategy	Done
15	Determine when to use a redirect page	Done
16	Understand schema and why you need it	Done
5 · Additional Technical SEO Concerns
17	Why canonicalization matters	Done
18	Helping crawlers understand international websites	Done
19	How to optimize images	Done
20	Best practices for on-site videos	Done
Conclusion
21	Prioritizing technical SEO fixes	Done

View the full credentials overview at me.dwiyanti.com/certifications

Label: Certifications By: Dwi Yanti on April 9, 2026

Dwi Yanti Technical SEOCertification