SEO and Power BI Essential

As an SEO Specialist, Just earned LinkedIn Learning certifications (NASBA-accredited) in Search Engine Optimization (SEO) and Power BI. These courses have been instrumental in enhancing my digital competence, equipping me with the ability to: Drive organic visibility through strategic SEO techniques, Create SEO-friendly content that aligns with user intent and search engine algorithms, and Analyze performance data with Power BI to gain actionable insights and optimize strategies. By combining SEO and Power BI, I’ve strengthened my ability to bridge digital marketing with data-driven decision making, ensuring efforts are both visible and measurable.

Enhancing Digital Competence through SEO and Power BI

In today’s data-driven and competitive digital landscape, mastering both Search Engine Optimization (SEO) and Microsoft Power BI has become essential for professionals seeking to improve online visibility and make informed business decisions. Through the LinkedIn Learning certification program accredited by NASBA, I completed two key learning paths that deepened my understanding of SEO and Power BI—two distinct yet complementary skill sets in digital strategy and data analysis.

Search Engine Optimization (SEO) Driving Organic Visibility

The SEO module covered both foundational and advanced strategies to improve website ranking and traffic. Key takeaways include:

• Understanding SEO fundamentals: Interpreting how search engines work and how SEO affects business growth.
• Keyword research and distribution: Identifying high-performing keywords, evaluating their attributes, and integrating them strategically across web content.
• Content and technical optimization: Structuring websites for better user experience and crawlability, optimizing on-page elements, and implementing structured data.
• Using tools like Google Search Console: Monitoring site performance and addressing technical SEO issues effectively.

This training has strengthened my ability to improve website visibility through organic search, create SEO-friendly content, and analyze performance data.

Microsoft Power BI: Transforming Data into Insight

In the Power BI module, I gained hands-on knowledge of how to manage and analyze data using Microsoft’s powerful business intelligence tool. The course objectives included:

• System requirements: Understanding the hardware needed to run Power BI effectively.
• Data classification: Recognizing and distinguishing various data types in Power BI.
• Visualization best practices: Creating impactful charts and graphs and recognizing similarities across visuals.
• Interactivity and integration: Observing the effects of changes within both Power BI Desktop and the web-based platform.
• Dashboard vs. report design: Differentiating their purposes and usage in business environments.
• User roles and workspace management: Setting user permissions and managing tools across web and mobile platforms.

This learning path equipped me with essential data analytics skills, particularly in building dynamic dashboards and presenting insights in a clear and compelling manner.

Skills Acquired in this course is Search Engine Optimization (SEO), Keyword Research & Technical SEO, Google Search Console Utilization, Microsoft Power BI, Data Visualization & Dashboard Design, and Workspace and User Role Management

Completing this LinkedIn Learning certification has significantly broadened my capabilities in both digital marketing and data analytics. The dual expertise in SEO and Power BI allows me to create optimized digital strategies backed by actionable data—bridging the gap between visibility and decision-making.

📜 My Certifications

Here are the professional certifications I have completed as part of my continuous learning and skill development journey.

1. Search Engine Optimization (SEO)
2. Keyword Strategy
3. Power BI Essential
4. Data Analytics Foundations
5. R Essential Visualizing Data
6. Data Fluency- Exploring and Describing Data
7. Excel Statistics Essential
8. Tableau Essential
9. The Non-Technical Skills of Effective Data Scientist
10. Communication within Teams
11. Excel Data Analysis
12. Administrative Human Resources
13. SQL Data Reporting and Analysis
14. Administrative Professional Foundations

If you are looking for an SEO Specialist & SEO Content Strategist to enhance your personal or business online presence? My specialize in SEO-driven website development, on-page & off-page optimization to improve search rankings visibility. I Open to part-time, freelance, remote, or hybrid work.